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Dress up in a cool kimono and cruise around town.

The beautiful Kōban area of Kōchi lies to the southwest of Kōchi city.

The very best that Kōchi has to offer

The very best that Matsuyama has to offer

Shikoku is home to many military sites from the Meiji period in highly scenic locations.

Haiku Masters in Matsuyama Adapted into an English format, haiku, Japan’s short, 17-syllable poetic form, is growing in…

Monobe River This beautiful, placid river flows through some of Shikoku’s most pristine nature. Narrow roads with very…

Hata, Kōchi The Hata area is in the southwestern part of Kochi, forming the bottom left corner of…

The Muroto Geopark is a fascinating remote area of Shikoku.

Imabari Textiles and Towels Located in the north-western tip of Shikoku in Ehime Prefecture, Imabari has been manufacturing…