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The Muroto Geopark is a fascinating remote area of Shikoku.

Imabari Textiles and Towels Located in the north-western tip of Shikoku in Ehime Prefecture, Imabari has been manufacturing…

The little village of Nagoro, deep in the valleys of Tokushima Prefecture on Shikoku, is known around the world today as the Village of the Dolls.

Impressions of Matsuyama Japan, as lovely as it is, stands among the world’s top tourist destinations, making it…

Maybe it isn’t the place of tour operators to produce polemics. But we’d prefer you not to waste your precious time on Naoshima.

Shikoku is home to many traditional crafts, and one of the most prominent is indigo dyeing.

Enjoy old-style Japanese accommodation in comfort.

The people of Shikoku have an urge to dance in summer.

Understand when it’s going to be busy, and when it’s not.

Shimanami Kaidō The Shimanami Kaidō is a chain of islands across the Seto Inland Sea, joined by a…