Blogs
Find out what makes our destinations special places, get tips about what to see and do, and how to prepare for your trip.
Impressions of Matsuyama
Impressions of Matsuyama Japan, as lovely as it is, stands among the world’s top tourist destinations, making it challenging for an itinerant soul like myself…
Naoshima and Other Dull Pretension
Maybe it isn’t the place of tour operators to produce polemics. But we’d prefer you not to waste your precious time on Naoshima.
Indigo Crafts
Shikoku is home to many traditional crafts, and one of the most prominent is indigo dyeing.
Is Shikoku hot in summer?
Yes, of course. All of Japan is hot in summer.
Iyonada Monogatari Tourism Train
The Iyonada Monogatari is a sightseeing train, a luxury travel genre that’s currently enjoying something of a boom in Japan.
Jōgan-ji Temple Doll Funeral
Take part in an extraordinary exorcism of doll spirits.
Jon DeHart Interview
Travel writer Jon Dehart on Shikoku
Shikoku Kominka
Shikoku Kominka Shikoku offers some unique accommodation choices, and among these, the _kominka_ ranks highly as the sort of place visitors want to stay. A…
Shikoku Onsen
Shikoku is home to Japan’s oldest recorded hot spring.
Shikoku Sake
Shikoku is a great place to dive into the variegated and friendly world of sake.
Shikoku’s Mascot Characters
Yuru-Chara are the whacky mascot characters adopted by municipalities all over Japan. Here we look at Shikoku’s mascot characters.
Niyodogawa, Kōchi
Niyodogawa, Kōchi The Niyodo River is one of the three major rivers of Shikoku, which also include the Shimanto River and Yoshino River. It rises…












